Whether you’re creating a corporate narrative to communicate your company’s vision and strategy, a brand narrative to distinguish you from your competitors in the marketplace, or a personal narrative for an upcoming keynote address, you’re faced with the task of crafting a story that engages your audience, inspires them to do something different, and stays with them long after you’ve left the stage.
As a strategist and writer, I live in a world of words. I use words to create frameworks and narratives that help people see themselves and their world anew – with great purpose and possibility. And while words are the tools of my trade in helping clients think through and articulate their strategies, culture, and brand, they amount to very little without a story.
In my work as a storyteller and advisor to senior leaders, I’ve worked with a broad range of leaders across a broad range of industries — from coal mining to biotech, fashion retail to healthcare, venture investing to consumer technology.
I was going back and forth with a client today about what words should go on a slide. She was arguing for one sentence and I was arguing for another. And she said to me, "Oh, you're thinking about the audience. I was thinking about me."
I often work with speakers giving a presentation about a project that involves a bigger team. In nearly every case the speaker proposes including a slide with the team members listed on it, a list of committees or departments associated with the project, etc. I always counsel against this and am usually met with resistance.